A few avoidable errors when promoting your affiliate
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A few avoidable errors when promoting your affiliate
program
In this article, I have listed a quick and easy bulleted list of
does and do no's when trying to promote your affiliate
program.
* Many affiliate marketers make a huge mistake of posting
their ads on forums. Forums can be used to promote your
affiliate programs and your website but in a proper manner.
Posting banners is very similar to spamming and may easily
upset forum administrators.
* Always do your research before promoting your affiliate
program to a potential customer. Do not offer affiliate
programs to visitors who are not at all interested in the
products associated with the program. This is a futile
endeavour.
* If you promote affiliate programs offered by other
merchants, ensure that you develop your own advertising
copy. Many websites commit a common mistake of using the
same advertising copy as used by the merchant themselves.
* Avoid Copyright infringement in all cases. Always use
original content or ask permission to use graphic images or
text found on other websites.
* Do not submit your programs to free websites. These may
be free but your programs would hardly ever be noticed,
especially by Search Engines. Moreover, your own ranking
would get lowered if you submit your affiliate programs to
such websites.
* Avoid using caps on your web page or email ad. Using caps
is symbolic to shouting, which never goes well with potential
customers. A few words may be written in capital text to give
them additional emphasis. However, such practice should be
limited.
* Always respond to all queries sent by visitors as soon as
possible. A slight delay in your response could easily result
in loss of a potential client.
* Do not use pop-up ads along with your webpage. Most
surfers are likely to close their browser if they come across
pop-ups.
* Do not host your website on a free server or use free email
accounts. This gives a negative impression to visitors. Using
free hosts and email accounts looks cheesy and loses sales.
* Many websites do not have an opt-in list. Create an opt-in
and opt-out list for your visitors. Without these, there is no
way of tracking
potential customers. Visitors should be
allowed to opt-in at any time as well as opt-out at any time.
* Most sites have a poor tracking mechanism. It is essential
that you track all business activities. Accurate record keeping
is crucial. There are many software tools, discussed earlier in
this chapter, than can automate your record keeping process
with minimal error.
* A 'mall' site is best used as a central hub to send visitors to
your other domains. As a main or only site, unfocused mall
sites don't get traffic from the engines, and they don't convert
well to sales. Highly focused theme sites attract traffic and
sales.
* Offline advertising may not be effective. A lot of money
and effort should not be wasted on offline advertising. Most
people rarely check websites that are advertised in local
magazines or newspapers.
* Avoid focus on animated banner ads. These simply use up
bandwidth, thus making web pages load slower.
* While advertising do not degrade other competitors. It is
recommended that you highlight your products' uniqueness
and superiority but never mortify other products.
* Banners or text links that expire are guaranteed to
eventually send your visitor to a broken link or show a
broken graphic on your page. Time sensitive advertising is
best used only in email advertising campaigns.
* Never put affiliate links on your homepage. This is similar
to asking your visitors to leave immediately. Give them a
chance to browse, sign up for your newsletter and decide that
they'd like to come back to your place before introducing
them to your affiliates.
* Technology changes with amazing speed. To keep up with
this rapidly evolving industry, you must invest time and
money in research. The investment is a tax write-off, and will
pay you back many times over in additional revenue.
Hopefully this list has proven helpful to you and has shown
you some red flags to avoid when it comes time to promote
your own affiliate site. Good luck and take care.
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About the Author
Clive Harman is a professional trainer with 38 years
experience and has just published a no-holds-barred, tell-all,
never-revealed before training programme that will lead you
Step-by-Step through the mine field of Internet Marketing
but - Hurry there's only 250 openings! Plus save $100 on this
training course! http://www.cliveharman.com/t/im.html
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